Tourism Marketing (Tourism and Hospitality Management Series)

by Les Lumsdon (Author)

• Used

  Paperback
  1997

  $4.79

  An introduction to marketing within the context of the international tourism industry. Focusing on core marketing theory and practice, this text takes a critical approach to encourage greater depth of learning and includes topics of current interest, such as relationship marketing. Student learning is reinforced by the provision of numerous cases, mini-cases, summaries, reflection points, questions and exercises.