The Dynamics of International Strategy

The Dynamics of International Strategy

by SusanSegal-Horn (Author), David Faulkner (Author)

Synopsis

International strategy affects everyone: from the planning departments of large multinational organizations and the governments trying to attract their investment to the managers of small or medium-sized firms. This text provides an introduction to the key issues in strategic management within an international context.

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More Information

Format: Paperback
Pages: 304
Publisher: Thomson Learning
Published: 29 Apr 1999

ISBN 10: 1861520158
ISBN 13: 9781861520159