Involving Customers in New Service Development (Series on Technology Management)

by Bo Edvardsson (Editor), Anders Gustafsson (Editor), PerKristensson (Editor)

• New

  Hardcover
  2006

  $85.89

  Deals with how companies can involve customers in order to learn the field of service-based business development. This book presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services.