by Bo Edvardsson (Editor), Anders Gustafsson (Editor), PerKristensson (Editor)
Deals with how companies can involve customers in order to learn the field of service-based business development. This book presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services.
Format: Hardcover
Pages: 332
Edition: illustrated edition
Publisher: Imperial College Press
Published: 13 Oct 2006
ISBN 10: 1860946690
ISBN 13: 9781860946691