Involving Customers in New Service Development (Series on Technology Management)

Involving Customers in New Service Development (Series on Technology Management)

by Bo Edvardsson (Editor), Anders Gustafsson (Editor), PerKristensson (Editor)

Synopsis

Deals with how companies can involve customers in order to learn the field of service-based business development. This book presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services.

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More Information

Format: Hardcover
Pages: 332
Edition: illustrated edition
Publisher: Imperial College Press
Published: 13 Oct 2006

ISBN 10: 1860946690
ISBN 13: 9781860946691