Select Selling: Strategies to Win Customers by Defining the Ultimate Target Profile & Discovering What They Really Want

by Donal Daly (Author), Donal Daly (Author), Paul O'Dea (Author)

• New

  Hardcover
  2004

  $55.03

  Growing revenue in today's economy is a challenge. Daly and O'Dea--who have started six successful companies between them--have created a methodology to address this challenge by combining high-level, strategic marketing principles and tactics to complete each journey.