Marketing and Modernity: An Ethnography of Marketing Practice (Explorations in Anthropology)

by Marianne E . Lien (Author)

• New

  Hardcover
  1997

  $188.87

  This text examines the strategies and struggles of the professionals who are responsible for marketing ready-made food products for a Norwegian food manufacturer. This setting provides the empirical focus for the analysis of the key tensions and contradictions which are to be found in modernity.