by Ben Crewe (Author)
Applying a cultural-economic approach and drawing on interviews with key figures at the sectors leading products, this book unwraps the means through which publishing companies comprehended and addressed the mens magazine audience in the 1990s. It sheds light on the commercial assessment and representation of modern masculine culture.
Format: Paperback
Pages: 242
Edition: illustrated edition
Publisher: Berg Publishers
Published: 01 Nov 2003
ISBN 10: 1859737412
ISBN 13: 9781859737415