Advertising Cultures

by Brian Moeran (Editor), Brian Moeran (Editor), Timothy de Waal Malefyt (Editor)

• New

  Paperback
  2003

  $44.53

  Through a mix of business strategy and cultural theory, this book provides a behind-the-scenes analysis of the link between advertising and larger cultural forces, as well as a look into the workings of agencies themselves. It is useful guide to the production of images and to consumer behaviour, for practitioners and students alike.