
by Daniel Miller (Editor), Michelle Lowe (Editor), Frank Mort (Editor), PeterJackson (Editor)
A study of contemporary commercial culture through theoretically informed interdisciplinary research. It overturns the assumption that it is commerce that works by logical economic models while "culture" is invoked to explain the behaviour of the international consumer.
                        Format:  Paperback
                         Pages: 294
                        
                        
                        
                        Publisher: Berg Publishers 
 Published: 01 Oct 2000
                        
                        
                        
                        
                        
                        ISBN 10:  1859733824
 ISBN 13: 9781859733820