by Daniel Miller (Editor), Michelle Lowe (Editor), Frank Mort (Editor), PeterJackson (Editor)
A study of contemporary commercial culture through theoretically informed interdisciplinary research. It overturns the assumption that it is commerce that works by logical economic models while "culture" is invoked to explain the behaviour of the international consumer.
Format: Hardcover
Pages: 224
Publisher: Berg Publishers
Published: 01 Oct 2000
ISBN 10: 1859733778
ISBN 13: 9781859733776