The Brain Sell: When Science Meets Shopping

The Brain Sell: When Science Meets Shopping

by David Lewis (Author)

Synopsis

Neuromarketing pioneer Dr. David Lewis goes behind the scenes of the persuasion industry to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more often without us consciously realizing it.

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More Information

Format: Illustrated
Pages: 304
Edition: Illustrated
Publisher: Nicholas Brealey Publishing
Published: 26 Sep 2013

ISBN 10: 1857886011
ISBN 13: 9781857886016