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The Myth of Market Share: Why Market Share Is the Fool's Gold of Business (Nicholas Brealey Business Briefings)

The Myth of Market Share: Why Market Share Is the Fool's Gold of Business (Nicholas Brealey Business Briefings)

by RichardMiniter (Author)

  • Used

    Paperback 2002

    $3.25
Synopsis

This work seeks to demolish the cult of size and the myth of market share and offers a serious and highly relevant alternative in today's economic climate - profit leadership - where the corporation should be networked, focused and intensely profitable.

$3.25

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1 in stock

More Information

Format: Paperback
 Pages: 128
 Publisher: Nicholas Brealey Publishing
Published: 31 Oct 2002
ISBN 10: 1857883276
ISBN 13: 9781857883275

Author Bio
Richard Miniter is a senior fellow at the Centre for the New Europe, a leading independent economic research think tank in Brussels and was formerly an editorial writer and editor of the Wall Street Journal Europe's Business Europe column for nearly two years. He has written for The Sunday Times (London) as well as The New York Times and The Washington Post. He has spoken at and moderated top level international conferences.