Corporate Combat: The Art of Market Warfare on the Business Battlefield

by NickSkellon (Author)

• Used

  Paperback
  2000

  $4.61

  In this text, Nick Skellon shows how to apply and adopt the three principles of warfare that have guided successful generals throughout history, demonstrating: how to apply them to survive in any competitive market; how to turn your competitors into followers; how to build a competitive strategy for the next millennium; and why you don't have to be a giant to compete with one.