Corporate Combat: The Art of Market Warfare on the Business Battlefield

by NickSkellon (Author)

• Used

  Hardcover
  1999

  $4.33

  This guide to successful marketing adopts the motto of military strategists: know thine enemy. Business strategists who want to win must also have this attitude, as the recent cola wars between Coke and Pepsi, burger wars between McDonalds and Burger King, and browser wars between Microsoft and Netscape have demonstrated. Interweaving real military operations with business successes, the text shows how to apply and adopt the three principles of warfare that have guided winning generals throughout history, and place them in a business context. It explains how to apply them to survive in any competitive market, how to turn competitiors into followers, how to fight the commercial giants and how to build a strategy for the next millennium.