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Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy

Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy

by David Lewis (Author), Darren Bridger (Author), Darren Bridger (Author), David Lewis (Author)

  • Used

    Hardcover 2000

    $5.03
Synopsis

Lewis and Bridger explore beyond the simple concepts of how we shop and unearth the very essence of the new consumer's behavior, and show how to turn these insightful profiles into profits.

$5.03

Save:$19.17 (79%)

Quantity

1 in stock

More Information

Format: Hardcover
 Pages: 256
 Publisher: Nicholas Brealey Publishing
Published: 24 Feb 2000
ISBN 10: 1857882466
ISBN 13: 9781857882469

Author Bio
Dr. David Lewis is chairman of The David Lewis Consultancy, an international research firm with clients including Disney, Coca-Cola, Amazon, IKEA, L'Oreal, Toyota, British Airways, British Telecom, ICL and IBM. He lectures in Europe, the USA and Asia on management topics, with a special emphasis on relationships between suppliers and their customers. Darren Bridger is a researcher at The David Lewis Consultancy.