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One Billion Shoppers: Accessing Asia's Consuming Passions and Fasy-moving Markets - After the Meltdown

One Billion Shoppers: Accessing Asia's Consuming Passions and Fasy-moving Markets - After the Meltdown

by PaulFrench (Author), Matthew Crabbe (Author)

  • Used

    Hardcover 1998

    $6.70
Synopsis

A guide to the tastes and aspirations of the consumer population of China, South East Asia and India, aimed at businesses who want to break into the markets there.

$6.70

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More Information

Format: Hardcover
 Pages: 308
 Publisher: Nicholas Brealey Publishing
Published: 27 Aug 1998
ISBN 10: 1857882105
ISBN 13: 9781857882100

Author Bio
Paul French has written on South East Asian consumer markets for the London-based research publisher Euromonitor. He has also been the Senior Research Analyst with Virtual Business Information in London, a subsidiary of the leading international on-line information provider DIALOG (formerly M.A.I.D/Knight-Ridder). Matthew Crabbe graduated in Chinese Studies from Leeds University, UK and has also studied in both mainland China and Taiwan. He wrote the China Business column for the London-based Si Yu Chinese Times and has been a Research Analyst and Editor for Euromonitor in London specialising in Chinese consumer markets.