When Cultures Collide: Leading Across Cultures: Managing Successfully Across Cultures

by Richard Lewis (Author)

• Used

  Hardcover
  1996

  $4.26

  The successful managers of the 21st century will be the culturally-sensitive ones. If you are in a business meeting, in negotiations, part of a joint venture or just face-to-face with someone from another culture, you gain a competitive advantage from having strategies to deal with the cultural differences you will encounter. This guide provides a truly global and practical guide to working and communicating across cultures, explaining how our own culture and language affect the ways in which we organize our world, think, feel and respond, before going on to suggest both general and specific ways of making our influence felt across the cultural divide. There are insights into how different business cultures accord status, structure their organizations and view the role of leader, alongside useful advice on global negotiation, sales and marketing. The book ranges from differences in etiquette and body language to new thinking in the areas of international management and team-building in Europe and the USA, as well as covering challenging new geographical ground in Russia, China and the Far East. By focusing on the cultural roots of national behaviour, both in society and business, we can foresee and calculate with a degree of accuracy how others will react and respond to us. The author adds the often overlooked dimension of language, for example, how Japanese often react in a certain way because they are thinking in Japanese. A greater understanding of what makes other people tick should enable managers to ensure that their policies and activities exploit cultural synergies and make the right appeal to their chosen market.

• Used

  Paperback
  1999

  $3.25

  The premise of this work is that the successful managers of the 21st century will be the culturally sensitive ones. It also argues that competitive advantage can be gained from having strategies to deal with the cultural differences encountered in any international business setting. The author provides a guide to working and communicating across cultures, and discusses how language and culture affect the ways in which people think and respond. With advice ranging from differences in etiquette and body language to global negotiations and international marketing, this text provides direction for professionals from all areas of industry.