Riding the Waves of Culture: Understanding Diversity in Global Business: Understanding Cultural Diversity in Business

by Fons Trompenaars (Author), Fons Trompenaars (Author), Fons Trompenaars (Author), Charles Hampden-Turner (Author)

• Used

  Paperback
  1993

  $3.28

  Many managers understand that cultural differences affect the process of doing business, but many underestimate by just how much. This book aims to dispel the idea that there is only one way to manager and encourages readers to get to know their own culture before doing business with others. The author explores the cultural extremes and the incomprehension that can arise when doing business across cultures - even when people are working for the same company. The book explains that there are five key factors or orientations that affect how people all deal with each other, do business and manage. The goal is the transnational organization - one in which the company can take from each country what is best, and for those who are sensitive to these differences, the opportunities are enormous. With many practical examples and case studies, this book brings new insights to the dilemma of reconciling corporate consistency with local conditions as business life rapidly internationalizes. In 1991 Fons Trompenaars was awarded the International Professional Pracice Area Research Award by the American Society for Training and Development (ASTD).

• Used

  Paperback
  1997

  $3.28

  Many managers understand that cultural differences affect the process of doing business, but many underestimate by just how much. This book aims to dispel the idea that there is only one way to manager and encourages readers to get to know their own culture before doing business with others. The author explores the cultural extremes and the incomprehension that can arise when doing business across cultures - even when people are working for the same company. The book explains that there are five key factors or orientations that affect how people all deal with each other, do business and manage. The goal is the transnational organization - one in which the company can take from each country what is best, and for those who are sensitive to these differences, the opportunities are enormous. With many practical examples and case studies, this book brings insights to the dilemma of reconciling corporate consistency with local conditions as business life rapidly internationalizes. In 1991 Fons Trompenaars was awarded the International Professional Practice Area Research Award by the American Society for Training and Development (ASTD).

• Used

  Hardcover
  1997

  $3.28

  International management guru, Fons Trompenaar's best-selling Riding the Waves of Culture has become an essential guide for managers and trainers in multinational organizations, as well as anyone who conducts business overseas. This thoroughly revised, second edition, updated to include new case histories and fresh research findings, uses country-by-country graphs, examples, and other comparisons to clearly illustrate how different cultures respond to different management approaches; provides case histories to show how managers have successfully anticipated and mediated difficult and potentially costly dilemmas; and shows how managers can prepare their organizations for the process of internationalization through specific points of intervention.