Getting Free Publicity

Getting Free Publicity

by PamAustin (Author), Bob Austin (Author)

Synopsis

If your company, club, church or charity has a story to tell or something new, free or amazing to offer, journalists want to hear from you! This practical guide includes how to write effective press releases and articles, and how to deal with media interviews. CONTENTS: 1. Getting Noticed by Your Customers2. Making Your Mark with Journalists3. Getting Media Attention4. Getting Your Copy Published5. Telling Your News - Press Releases6. Becoming an Industry Guru - Articles7. 'If it worked for them..' - Case Studies8. Face to Face - Working with Journalists9. Face to Face - Media Interviews10. Face to Face - Holding Effective Press Conferences11. And if they get it wrong... Case studies

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Quantity

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More Information

Format: Paperback
Pages: 118
Publisher: How To Books Ltd
Published: 25 Jun 2004

ISBN 10: 1857039726
ISBN 13: 9781857039726

Author Bio
Pam and Bob Austin have spent over 25 years working in press relations, helping small businesses get free press coverage.