Delighting Your Customers: Keep your customers coming back, time and time again

by Derek Nash (Contributor), Susan Nash (Author)

• Used

  Paperback
  2001

  $3.38

  It takes ten times as much investment to obtain business from a new customer as it does to generate more revenue from existing customers. This practical guide advises companies and organizations on how to implement a customer service strategy that should keep customers coming back. It presents case studies, research findings, quizzes and checklists to help companies re-evaluate their own customer care and retention policies.