by PeterBartram (Author)
Every day, newspapers and magazines are deluged with thousands of press releases. Which stories make an editor sit up and take notice? Why do some press releases never get used? This book takes the reader through every stage of the process, from conceiving the story idea, researching information and writing the release, to distributing by the most effective means. Case studies and examples are included.
Format: Paperback
Pages: 144
Edition: 3rd Revised edition
Publisher: How To Books Ltd
Published: Apr 1999
ISBN 10: 1857034856
ISBN 13: 9781857034851