Guerrilla Advertising: Unconventional Brand Communication

by Gavin Lucas (Author), Gavin Lucas (Author)

• Used

  Paperback
  2006

  $4.47

  This book shows the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Over 70 international campaigns are featured/grouped according to their approach: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks.