Events Management

by RobHarris (Author), Glenn Bowdin (Author), JohnnyAllen (Author), WilliamO'Toole (Author), IanMcDonnell (Author)

• Used

  Paperback
  2010

  $3.25

  Events Management is the must-have introductory text providing a complete A-Z of the principles and practices of planning, managing and staging events. The book:

  • introduces the concepts of event planning and management
  • presents the study of events management within an academic environment
  • discusses the key components for staging an event, covering the whole process from creation to evaluation
  • examines the events industry within its broader business context, covering impacts and event tourism
  • provides an effective guide for producers of events
  • contains learning objectives and review questions to consolidate learning.

  Each chapter features a real-life case study to illustrate key concepts and place theory in a practical context, as well as preparing students to tackle any challenges they may face in managing events. Examples include the Beijing Olympic Games, Google Zeitgeist Conference, International Confex, Edinburgh International Festival, Ideal Home Show and Glastonbury Festival. Carefully constructed to maximise learning, the text provides the reader with:

  • a systematic guide to organizing successful events, examining areas such as staging, logistics, marketing, human resource management, control and budgeting, risk management, impacts, evaluation and reporting
  • fully revised and updated content including new chapters on sustainable development and events, perspectives on events, and expanded content on marketing, legal issues, risk and health and safety management
  • a companion website for lecturers and students which includes PowerPoint slides, extra case studies and multiple choice questions to aid both teaching and learning.

• Used

  Paperback
  2001

  $3.25

  Events Management is full of real-life case studies which illustrate key concepts and place theroy in a practical context. Examples include the Edinburgh Festival, Glastonbury, Notting Hill Carnival, Open Golf Championship and the Cheltenham Festival. The book: * Introduces the concepts of special event planning and management * Discusses the key components for staging an event, and covers the whol;e process from creation to evaluation * Examines the event industry within its broader business context * Provides an effective guide for producers of special events * Contains learning objectives and review questions to consolidate learning