From Brand Vision to Brand Evaluation: The strategic process of growing and strengthening brands

by Lesliede Chernatony (Author)

• New

  Paperback
  2010

  $64.47

  Following on from the introductory textbook Creating Powerful Brands , this title is illustrated with real examples of influential marketing campaigns. It takes students to the next level with the skills to develop and implement their own branding strategy. It can help managers develop successful brand strategies.