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Hitting the Headlines: Practical Guide to the Media

Hitting the Headlines: Practical Guide to the Media

by Maryon Tysoe (Author), Chris Mihill (Author), Peter Evans (Author), Stephen White (Author)

  • Used

    Paperback 1993

    $3.25
Synopsis

Getting media attention for your story or your latest piece of research, whatever the subject, can be a hit or miss affair. Which is the best outlet? Should you write or phone and who should you aks for? How much editorial control will you have over what 'they' say or write? How do news stories get chosen? Hitting the Headlines unravels the different areas of the media.

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1 in stock

More Information

Format: Paperback
 Pages: 136
 Publisher: Wiley–Blackwell
Published: 29 Jan 1993
ISBN 10: 1854331078
ISBN 13: 9781854331076

Media Reviews
'Those who take an interest in the media and find out how it works invariably become far more effective at getting their message across. This book is an essential media manual.' Dr David Whitehouse, Science Correspondent, BBC News and Current Affairs.
Author Bio
Stephen White is Director of Information for The British Psychological Society. He previously worked in the Publicity Department at NALGO, and has been involved in media training for the last 20 years. Peter Evans has presented Science Now on BBC Radio 4 for over 15 years, as well as making innumerable science, medicine and technology programmes for radio and TV. Chris Mihill is the medical and health correspondent for the Guardian and previously worked on Today. Maryon Tysoe is a social psychologist, journalist and author specialising in psychology. She writes a monthly column for New Woman, and was formerly a staff writer on New Society and editor of their 'Findings' page. She has been a regular contributor to the BBC Radio 4 series All in the Mind.