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The World's Business Cultures - and How to Unlock Them

The World's Business Cultures - and How to Unlock Them

by Barry Tomalin (Author), Mike Nicks (Author)

  • New

    Paperback 2010

    $17.25
Synopsis

The latest edition of this popular title provides a framework for a full understanding of cultural differences in communication, negotiation, partnerships, socialising, incentives and rewards. It offers strategies and tactics for winning people over to your side, ensuring that the right impression is made in whatever culture you are operating. It helps in: understanding cultural differences in communication, negotiation, partnerships, socialising, incentivising and rewarding; getting people on your side; and acquiring the knowledge needed to make the right impression and avoiding giving offence. It provides a framework for understanding any culture in the world, but include specific chapters on the top 10 economies in the world by 2050, according to Morgan Grenfell: China, USA, Germany, UK, Russia, India, Brazil, France, Italy, Japan, Spain, The Gulf, Korea, Australia.

$17.25

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More Information

Format: Paperback
 Pages: 356
 Edition: 2nd Revised edition
 Publisher: Thorogood
Published: 30 Jun 2010
ISBN 10: 185418685X
ISBN 13: 9781854186850

Media Reviews
A no-nonsense, systematic and practical book for business people and students of business everywhere. The short country profiles are especially useful and to the point.
Author Bio
Barry Tomalin is Director of Cultural Training at International House in London, one of the largest language and cultural training organisations in the world and Visiting Lecturer in Cross-cultural Communication at the University of Westminster. He is the author of many books on cultures and has trained students and business executives in 65 countries. Mike Nicks is an experienced journalist who has written widely on business and differing cultures.