Win New Business: A Desktop Guide (Desktop Guide S.)

Win New Business: A Desktop Guide (Desktop Guide S.)

by SusanCroft (Author)

Synopsis

This major new book on how to develop business by a professional with extensive experience of both Europe and the USA is packed with innovative ways of generating leads. A practical source of advice and techniques for winning new business from both new and existing customers, it provides the essential skills for: analyzing customer needs and building relationships; understanding the psychology of selling; writing successful proposals and making outstanding presentations; and pushing through to win.

Desktop guides are a practical source of reference, guidance, techniques and best practice. They contain an abundance of checklists, charts, do's and don'ts, summaries and special tips.

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Quantity

1 in stock

More Information

Format: Illustrated
Pages: 220
Edition: Illustrated
Publisher: Thorogood
Published: 06 Nov 2002

ISBN 10: 1854182900
ISBN 13: 9781854182906

Media Reviews
This should be on every business owner's bookshelf!
--Patricia Nameishi, CEO
Author Bio
Susan Croft is an international public speaker and corporate trainer. She is founder and partner of ASC Training and Consulting where she is responsible for communications and sales training. Previously, she was a senior consultant with the international PR firm Hill and Knowlton. Prior to this she ran her own Los Angeles-based PR agency which was subsequently acquired by a leading international firm.