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Successful Business Planning: Energizing Your Company's Potential

Successful Business Planning: Energizing Your Company's Potential

by NortonPaley (Author)

  • Used

    Paperback 2004

    $5.80
Synopsis

Using a real company case history, Norton Paley explains the techniques of building a strategic business plan; he then shows you how to develop a one-year tactical section and link it to the strategic section. Further case studies of companies facing severe competitive problems show how they developed successful strategies for winning through. the book ends with valuable checklists for developing competitive strategies and help topics.

$5.80

Quantity

1 in stock

More Information

Format: Paperback
 Pages: 424
 Publisher: Thorogood
Published: 14 May 2004
ISBN 10: 1854182773
ISBN 13: 9781854182777

Media Reviews
Strategic planning - it's back! Reengineering? Cost-cutting? Been there, done that. Now, strategy is king. Business Week cover story headline
Author Bio
Norton Paley has over 25 years' experience in general, product and marketing management at McGraw-Hill Inc, John Wiley and Sons and Alexander-Norton Inc. He is the author of seven books and a contributor to the Management Review and Sales and Marketing Management.