The Marketing Strategy Desktop Guide

The Marketing Strategy Desktop Guide

by NortonPaley (Author)

Synopsis

This comprehensive guide includes coverage of the following key issues: marketing in the new millennium; the uncontrollables; marketing research; diversity in customer behaviour; pricing strategies; your organization's structure and your competitive position.

$48.86

Quantity

1 in stock

More Information

Format: Paperback
Pages: 280
Publisher: Thorogood
Published: 25 Aug 2000

ISBN 10: 1854181394
ISBN 13: 9781854181398