by NortonPaley (Author)
This comprehensive guide includes coverage of the following key issues: marketing in the new millennium; the uncontrollables; marketing research; diversity in customer behaviour; pricing strategies; your organization's structure and your competitive position.
Format: Paperback
Pages: 280
Publisher: Thorogood
Published: 25 Aug 2000
ISBN 10: 1854181394
ISBN 13: 9781854181398