by Graham Roberts - Phelps (Author)
This title is all about the latest techniques for attracting and retaining customers. It looks at techniques of "customerized selling", how to create a culture of creativity in your business; ideas for customer service skills, how to segment your customers by value, pattern and buying criteria and how to generate a customer culture through the right methods of recruitment and training.
Format: Paperback
Pages: 230
Publisher: Thorogood
Published: 23 Feb 2001
ISBN 10: 185418119X
ISBN 13: 9781854181190