The Essential Business Guide to the Internet

by Brian Salter (Author), Brian Salter (Author), Naomi Langford-Wood (Author)

• Used

  Hardcover
  1998

  $9.59

  This user-friendly guide to the Internet aims to enable directors and managers to grasp the commercial opportunities in using the Internet for business. Specifically non-technical, it nevertheless provides a thorough grounding in the opportunities and threats posed to business by the Internet, examining the possiblities while debunking some of the myths and hype surrounding the World Wide Web. The book explains how the Internet can: improve communications between companies and clients; reduce costs; be a primary source of marketing information; and lead to new world-wide markets. It also explains the key issues to be considered when deciding to put up a Web site: where to start; how much it will cost; what to put on the Web site; and how to increase revenue and profit using the World Wide Web.