Successful Public Relations

by JimDunn (Author)

• Used

  Paperback
  1994

  $3.24

  This practical guide is for newcomers to the public relations (PR) industry and those already established who should find the book a useful reference and aide-memoire on the basics of PR. A number of case studies are included. Advice ranges from the nature of PR to the role and function of the PR officer, and from fees and costs to effective PR use of television and radio.