Successful Public Relations

Successful Public Relations

by JimDunn (Author)


This practical guide is for newcomers to the public relations (PR) industry and those already established who should find the book a useful reference and aide-memoire on the basics of PR. A number of case studies are included. Advice ranges from the nature of PR to the role and function of the PR officer, and from fees and costs to effective PR use of television and radio.


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More Information

Format: Paperback
Pages: 168
Edition: 2
Publisher: Thorogood
Published: 01 Jan 1994

ISBN 10: 1854180312
ISBN 13: 9781854180315