Ogilvy on Advertising

Ogilvy on Advertising

by David Ogilvy (Author)

Synopsis

David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.

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Quantity

20+ in stock

More Information

Format: Paperback
Pages: 224
Edition: 1
Publisher: Welbeck Publishing
Published: 05 Mar 2007

ISBN 10: 1853756156
ISBN 13: 9781853756153

Author Bio
In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He wrote three books about the basic principles of modern advertising: Confessions of an Advertising Man, Blood, Brains & Beer and Ogilvy on Advertising. Sadly, he died in 1999.