The Business Strategy Toolkit

by David Cotton (Author)

• New

  Paperback
  2010

  $9.21

  Many senior managers and company leaders are blissfully ignorant of what strategy really is. They use the word strategy constantly without ever clearly defining their own. They berate their staff for being task focused and working in silos, but are unable to articulate a strategy sufficiently clearly to change this. The Business Strategy Toolkit is a concise and highly practical guide designed to give managers the tools to: elicit their own strategy; communicate it in the most appropriate ways to their staff; and, look at practical ways to implement that strategy.