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Personal Brand Essence

Personal Brand Essence

by SteveConnell (Author)

  • Used

    Paperback 2009

    $3.45
Synopsis

Everyone has their own personal brand essence - their own marketable identity which defines the way that their employers, colleagues and customers perceive them; the trick is to find out what it is - and what it can become...This book is designed to help people to assess what their personal brand is, and the actions they should take to build and develop that brand. It explains how to use the principles of brand management to 'build' your brand and increase its visibility and perceived value. Personal Brand Essence offers a completely new approach to career development which is already producing surprisingly powerful results. The book will help readers to accelerate their career progression, and enhance their value in the employment marketplace. It is an essential reading in the current economic climate.

$3.45

Save:$13.84 (80%)

Quantity

2 in stock

More Information

Format: Paperback
 Pages: 160
 Publisher: Management Books 2000 Ltd
Published: 22 May 2009
ISBN 10: 1852525827
ISBN 13: 9781852525828

Media Reviews
Like Steve himself, this book can be relied on to guide, to boost and to focus. It is indeed, inspirational.A Pete Westall, Retail Director, Mid Counties Co-Operative I would strongly recommend Steve's skills to any company with critical decisions to make as to their future.A Kieran Hedigan, Chief Executive, Rossbank The feedback from all of my managers has been excellent and Steve has provided us with a springboard for our future achievement.A Jonathan Field, Managing Director, John Lewis Norwich and Peterborough
Author Bio
Steve Connell spent over 20 years in industry before setting up the management development consultancy, Inspire, in 2004. He has been a group director at the BSSA's summer school for 12 years, including 2 as chairman. His impressive client-list at Inspire includes names like Capita, BT, John Lewis Partnership, Walker Media, Chelsea Building Society and B&Q.