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Selling Advertising Space in 90 Minutes

Selling Advertising Space in 90 Minutes

by Brian Neil (Author)

  • Used

    Paperback 2008

    $4.68
Synopsis

This is a complete guide to planning and implementing advertisement sales, in a format which can be applied to any publishing context. The author has distilled the entire contents of his successful media sales training courses into a single volume. The book starts with an explanation of how the industry works, and then guides readers through the skills and processes involved in each stage from lead-sourcing through to closure. Also included is a summary of the career prospects and salary expectations offered by the industry to new recruits.

$4.68

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1 in stock

More Information

Format: Paperback
 Pages: 160
 Publisher: Management Books 2000 Ltd
Published: 23 Apr 2008
ISBN 10: 1852525819
ISBN 13: 9781852525811

Media Reviews
A Should be compulsory reading for media sales managers.A Annie Swift, CEO, Institute of Sales PromotionA Engaging and extremely well constructed. Highly recommended.A Stephen Brooks, MD Nielsen OnlineA Having attended several of Brian's courses, it's fantastic he's found the time to write it all down for others to benefit. This stuff really works.A Robin Nar, Senior Sales Executive, Centaur Media plcA Brian is a fantastic trainer and a highly experienced media man. This book will certainly help anyone who's looking to get an accurate insight in to media sales.A Jim Brown, Managing Director, Round 8 Recruitment
Author Bio
Brian Neil has over twenty five years experience in the magazine publishing industry. In 2000, he joined Centaur Media plc as Head of Learning and Development. He is a professional trainer, a member of the British Psychological Society and the Chartered Institute of Personnel Development and regularly writes and delivers sales and management training modules.