Retail Buying Techniques

Retail Buying Techniques

by Fiona Elliott (Author)

Synopsis

For any retailer, the acquisition of the right stock at the right price at the right time is crucial to the economic well-being of the business. This completely revised and updated edition is the third title in a series of management guides for the retail sector published in association with the British Shops and Stores Association. It covers every aspect of the all-important buying function. It is packed with case histories and performance tips and should be useful everyone in the industry with some responsibility for buying. Subjects covered include: planning the budget; planning the structure of the merchandise range; developing the product and brands; sourcing and buying the product; presenting and promoting brands profitably; and improving buying performance.

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More Information

Format: Paperback
Pages: 241
Edition: 2
Publisher: Management Books 2000 Ltd
Published: 14 Nov 2003

ISBN 10: 1852524448
ISBN 13: 9781852524449