How to Win New Customers

How to Win New Customers

by JohnFenton (Author)

Synopsis

This guide covers the process of expanding the customer base. Sometimes this may involve creating new awareness of the product one is selling; in many instances it will mean going out and capturing one's competitors' customers for one's own. The Profession of Selling series brings together new editions of all John Fenton's works, together with new material in a revised and updated format.

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More Information

Format: Hardcover
Pages: 160
Edition: New
Publisher: Management Books 2000 Ltd
Published: 22 Jan 1998

ISBN 10: 1852522348
ISBN 13: 9781852522346