Planning for Growth: Key to Business Development

by David Mc Keran (Author)

• Used

  Paperback
  1992

  $6.33

  Managers of small and medium-sized companies often face many problems in trying to expand. This book, based on the experience of a number of developing companies, identifies the areas that are most decisive in determining growth rates - finance, marketing, systems, change management and management development. It guides the reader through the various stages of drafting and implementing a business development plan.