by John Butman (Author), Suzan St.Maur (Author)
The need for good selling techniques does not stop with the face-to-face sales pitch. The selling of ideas, concepts and corporate images is best done by writing, either for printed publication or for the audio-visual media. This book aims to show readers how to used such methods to enhance the standing of their organizations. Both of the authors are experienced script and copywriters with a background in business communications.
Format: Paperback
Pages: 240
Edition: New
Publisher: Mercury Business Books
Published: 24 Jun 1991
ISBN 10: 1852520884
ISBN 13: 9781852520885