Writing Words That Sell

by John Butman (Author), Suzan St.Maur (Author)

• Used

  Paperback
  1991

  $3.28

  The need for good selling techniques does not stop with the face-to-face sales pitch. The selling of ideas, concepts and corporate images is best done by writing, either for printed publication or for the audio-visual media. This book aims to show readers how to used such methods to enhance the standing of their organizations. Both of the authors are experienced script and copywriters with a background in business communications.