Break the Rules in Selling

by Michael Beer (Author)

• Used

  Paperback
  1991

  $6.60

  For many years the author preached what he referred to as the eternal verities of the selling process. In this new work he argues that many of the accepted rules must be broken in the interests of increasing sales. The book is aimed at the experienced salesperson, and is designed to advance his or her skills beyond the basics and into the sphere of creative selling.