by P.W.Sterrett (Author), P.F.Sterrett (Author)
This book provides people in business with ideas, advice and guidance on how to promote their wares successfully. The promotions outlined in the book aim to be attractive and compelling, but should require the only modest budgets. The authors describe the various steps of a promotional scheme from the initial idea to its actual implementation in the market.
Format: Paperback
Pages: 160
Edition: New edition
Publisher: Mercury Business Books
Published: Oct 1990
ISBN 10: 1852520493
ISBN 13: 9781852520496