by NickRobinson (Author)
This encyclopaedia of over a thousand marketing ideas includes various advertising approaches: displays; classified ads; loose inserts' directories; product cards and local radio. Step-by-step guidance is provided in planning, budgeting and executing a sales programme.
Format: Paperback
Pages: 224
Edition: New edition
Publisher: Mercury Business Books
Published: 24 Jun 1991
ISBN 10: 1852520388
ISBN 13: 9781852520380