by NigelSlack (Author)
Market turbulence, aggressive competition and rapid changes in manufacturing methodologies and technologies are putting manufacturing operations under increasing pressure. This book aims to promote a more competitive edge in various aspects of the manufacturing process by explaining the contribution they make to overall performance in terms of productivity, quality, delivery and flexibility. The book examines the place and importance of technological awareness in firms, and gives advice on managing the marketing/manufacturing interface.
Format: Hardcover
Pages: 160
Publisher: Mercury Business Books
Published: 25 Sep 1991
ISBN 10: 1852510382
ISBN 13: 9781852510381