Strategies into the 1990's: Masterplan Guide to Profitable Sales and Marketing Development

by JohnShaw (Author)

• Used

  Hardcover
  1990

  $7.48

  This book examines the problem of how to increase the level of profitable sales without incurring large increases in costs. It aims help both large and small companies improve their market penetration, raise levels of efficency, motivate management and staff, and increase profits. The book stresses the need for strategies to change as markets change, and for the majority of companies to increase the amount of time and thought they put into forward planning.