A Beer a Day

by JeffEvans (Author)

• Used

  Paperback
  2008

  $3.29

  A Beer a Day is a beer book with a difference: 366 great beers from all over the world are featured - one for every day of the year. No ordinary collection of 'must taste' beers, A Beer a Day looks to unearth the links between beer and the world we live in - our history, traditions, customs and culture. Beer production has always been linked to the seasons, with harvest time and religious festivals often inspiring special commemorative beers, while modern brewers produce seasonal ales for such occasions as Valentine's Day and Halloween. Beers are also named in honour of the great and the good from history - patron saints, kings and queens; in fact anyone from Robert the Bruce, Dr Johnson and Nostradamus to Richard the Lionheart, Thomas Telford and Mata Hari. A Beer a Day has a beer for every story and a story for every beer. A Beer a Day taps into the new wave of excitement around beer - with so much choice now available, there's never been a better time to drink beer, or read about it. Just a brief visit to a major supermarket reveals how colourful the beer world has become. A Beer a Day guides drinkers through the maze of labels, selecting beers that don't just taste great, but that also have a story to tell. As such it makes a great gift purchase, a handy book that can not only work as a guide to buying beer, but also an absorbing book that makes great browsing while enjoying beer.The book will be launched at the Great British Beer Festival, 5th - 9th August 2008, at Earls Court, London. It will be a key PR focus for the event which in 2007 attracted 64,000 people over five days. A media campaign targeting print, radio and television will all support the launch of the book.