
by SueWard (Author)
The success or failure of any media campaign depends on the ability to get the message across effectively and efficiently. Sue Ward's book provides clear and direct information about how to do this and is intended for everyone who has to deal with the media, from community project organizations, to national pressure and campaigning groups.
Format: Paperback
Pages: 237
Edition: First Edition
Publisher: Pluto Press
Published: 26 Nov 1992
ISBN 10: 185172043X
ISBN 13: 9781851720439