Marketing for Small Publishers (Journeyman Media Handbook Series)

by KeithSmith (Author), TimWaterstone (Foreword), Bill Godber (Author), RobertWebb (Author)

• Used

  Paperback
  1992

  $11.78

  A step-by-step handbook on the most effective ways to market publications. Designed specifically for those working in small and medium-sized publishers and voluntary organizations. It provides a chronological guide from making the initial decision to publish, to deciding on title and format, promoting and selling to the trade, schools, libraries and other specialist markets and dealing with the media, bookshops and distributors. The book also discusses selling rights and selling in overseas markets.