Emotional Engineering: Service Development

New
Hardcover
2010
$252.86

In an age of increasing complexity, diversification and change, customers expect individually tailored services. This book shows how to satisfy and manage their expectations throughout the product life cycle, if producers focus their attention more on emotion.

Synopsis

In an age of increasing complexity, diversification and change, customers expect individually tailored services. This book shows how to satisfy and manage their expectations throughout the product life cycle, if producers focus their attention more on emotion.

$252.86

Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 395
Edition: 1st Edition.
Publisher: Springer
Published: 23 Nov 2010
ISBN 10: 184996422X
ISBN 13: 9781849964227

Emotional Engineering: Service Development

New

$252.86

Synopsis

$252.86

More Information