by Chris Rose (Author)
A practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics. It provides models of motivation, analysis and communication structure.
Format: Hardcover
Pages: 400
Edition: Second
Publisher: Earthscan Ltd
Published: 17 Sep 2010
ISBN 10: 1849711933
ISBN 13: 9781849711937