Rating the Audience: The Business of Media

by Mark Balnaves (Author), TomO'Regan (Author), Ben Goldsmith (Author)

• New

  Hardcover
  2011

  $145.73

  This is an accessible introduction to the history, machinery and impact of audience ratings. It is the first comparative account, demonstrating new insights into the complexity of audience participation and the methodological problems associated with assessing ratings. It will be key reading for media professionals and students.

• New

  Paperback
  2011

  $40.77

  This is an accessible introduction to the history, machinery and impact of audience ratings. It is the first comparative account, demonstrating new insights into the complexity of audience participation and the methodological problems associated with assessing ratings. It will be key reading for media professionals and students.